Episode 12 - Marketing Series Episode 2 - Clint Berry - Superior Livestock Video

Here is the second episode in our management and marketing series.  We are joined by Clint Berry, a Video Sales Representative for Superior Livestock Auctions.  Clint's extremely diverse background in the Beef Industry allows him to offer a very unique point of view when it comes to marketing all classes of beef animals and enhancing value through pre-existing management protocols.  We learned a lot through this interview and are sure listeners will too.

Key Topics Discussed

• Clint's Background and Experiences
• Superior Livestock Auction Overview
• Molding Marketing to Management Practices
• Commodity vs. Value Added Program Marketing
• Color Sorting Trends on Superior
• Why Red Angus

Time Stamps

2:20 - Clint's Personal & Professional Background

15:15 - Superior Video Overview

19:50 - Superior Processes & Terminology

31:45 - Pros and Cons of Video Marketing

41:50 - Market Animal Seasonalities

55:00 - Marketing Management Requirements

65:00 - Commodity vs. Third Party Verification Marketing

80:00 - Color and Calf Gender Sorting Trends on Video Sales

85:00 - Why Red Angus

Links

Superior Livestock Auctions - https://superiorlivestock.com/

Superior Value Added Programs - https://superiorlivestock.com/value-added-programs/

RAAA Value Added Programs - https://redangus.org/marketing/value-added-programs/