Red Angus Remarks

Episode 14 - Marketing Series Episode 3 - Dr. Brian Fieser - ADM Animal Nutrition

We are on to the third Episode of our Calf Marketing Series on "Red Angus Remarks", where we are joined by Dr. Brian Fieser of ADM Animal Nutrition to discuss all aspects of cattle nutrition and its importance in an operation.  Dr. Fieser has many years of experience consulting on beef cattle nutrition which allows him to offer views on all facets of production.  To get in touch with Dr. Fieser or for any podcast related information, please reach out to us at podcast@redangus.org.
 
Key Topics Discussed
Dr. Fieser's Professional Background
Importance of Mineral Programs
Developing Mineral Program
Keys for Establishing a Successful Program
Creep Feeding
Preconditioning and Weaning Nutrition
 
ADM Beef Cattle Nutrition - https://www.adm.com/en-us/products-services/animal-nutrition/species/ruminant/beef/
 
 
 
 
 
 

Episode 13 - Red Angus Marketing Team Update - Cory and Taylor

On this week of "Red Angus Remarks", Cory and Taylor highlight recent weeks' travels and activities of the RAAA Commercial Marketing Team, including trade shows, educational events, and video sales.  An overview of the remaining content of the Marketing Series is given.  Finally, a reminder on the RAAA National Convention is discussed.  Additionally, a new contact email has been established for the podcast to provide feedback, which is provided below.
RAAA National Convention Link - https://redangus.org/sales-and-events/national-convention/
Contact Email - podcast@redangus.org
 
 
 

Episode 12 - Marketing Series Episode 2 - Clint Berry - Superior Livestock Video

Here is the second episode in our management and marketing series.  We are joined by Clint Berry, a Video Sales Representative for Superior Livestock Auctions.  Clint's extremely diverse background in the Beef Industry allows him to offer a very unique point of view when it comes to marketing all classes of beef animals and enhancing value through pre-existing management protocols.  We learned a lot through this interview and are sure listeners will too.
Key Topics Discussed
Clint's Background and Experiences
Superior Livestock Auction Overview
Molding Marketing to Management Practices
Commodity vs. Value Added Program Marketing
Color Sorting Trends on Superior
Why Red Angus
Time Stamps
2:20 - Clint's Personal & Professional Background
15:15 - Superior Video Overview
19:50 - Superior Processes & Terminology
31:45 - Pros and Cons of Video Marketing
41:50 - Market Animal Seasonalities
55:00 - Marketing Management Requirements
65:00 - Commodity vs. Third Party Verification Marketing
80:00 - Color and Calf Gender Sorting Trends on Video Sales
85:00 - Why Red Angus
Links
Superior Livestock Auctions - https://superiorlivestock.com/
Superior Value Added Programs - https://superiorlivestock.com/value-added-programs/
RAAA Value Added Programs - https://redangus.org/marketing/value-added-programs/
 

Episode 11 - RAAA National Convention Overview with Halla Ramsey

On this episode of "Red Angus Remarks", Halla Ramsey, Executive Assistant with RAAA, gives an overview of the RAAA National Convention set to occur on September 10th-13th in Lincoln, NE.  Halla gives a brief personal introduction to her history with the Association and provides a summary of the schedule of the Convention, highlighting the inaugural Red Angus Stakeholders' Foundation Golf Tournament, the Kickoff Barbeque hosted by Neogen, Keynote Speakers, Breakout Sessions and Workshops, and the Commercial Cattlemen's Symposium.  Links to the schedule, travel guidelines, registering, and Commercial Cattlemen's Symposium overview are listed below.  For further questions on the event, please reach out Halla, Cory, Taylor, or any RAAA staff member.
Contact
Halla - halla@redangus.org
Cory - cory@redangus.org
Taylor - taylor@redangus.org
Links
Convention Schedule - https://redangus.org/sales-and-events/national-convention/#schedule-materials-1206339451
Register - https://web.cvent.com/event/43b15540-2dcd-4aa1-a0f6-7d45d97386ea/regProcessStep1
Travel Plan - https://redangus.org/sales-and-events/national-convention/#travel-information-1206339451
Commercial Cattlemen's Symposium - https://web.cvent.com/event/43b15540-2dcd-4aa1-a0f6-7d45d97386ea/summary
 
 

Episode 10 - Marketing Series Episode 1 - Barrett Simon - Livestock Market Auctioneer

Join us as we kick off our first interview series on "Red Angus Remarks" where we will be focusing on educating producers on enhancing value of their feeder cattle through management practices and marketing platforms.  In our first episode, we hear from Barrett Simon, a Livestock Market Auctioneer for Eureka Livestock Sales, LLC. in Eureka, KS and Fairview Livestock Commission Company in Fairview, OK.  Barrett gives his insight on a variety of topics pertaining to marketing cattle through a Livestock Auction Market.  
Key Topics Discussed:
Genetics, Vaccination, Weaning, and Management Protocols In Feeder Cattle
Margin, Profitability, and Finances
Building Reputation
Regional Marketing Differences
Demand for Red Angus Females
Color Sorting Trends in Feeder Steers
Key Episode Moments
3:00 - Introduction
8:00 - Ranch Level Management Practices to Enhance Value
13:00 - Financial Based Decision Making
16:00 - Health and Vaccination Protocols
21:30 - Finding Confidence, Reputation, and Premiums in Feeder Cattle Marketing
34:30 - Regional Marketing Differences
38:30 - Commercial Female Marketing
43:20 - Feeder Steer Color Sorting Trends
52:30 - Why Red Angus?
 
 
 
 

Episode 9 - Association Update and Marketing Series Introduction

This week on "Red Angus Remarks", Cory and Taylor exchange dialogue over July travels and provide an introduction to the first interview series offered on the podcast, focused on enhancing value through feeder calf marketing.  
Key Points
Feeder and Fat Cattle have been the focal point of July travel through visiting feedyards and attending Video Sales.
Feeder Calf Marketing Interview series begins next week.  Interviews include conversations with a livestock auction market representative, Superior Video Sales rep, a beef cattle nutritionist with a major livestock feed company, a large animal vet with expansive beef industry experiences, and Red Angus commercial producer enrolled in the FCCP program.
Bi-weekly association updates will be focused on the RAAA National Convention set to occur in Lincoln, NE on September 9th - 13th.
Link to RAAA National Convention Schedule and Registration
Schedule: https://redangus.org/sales-and-events/national-convention/#schedule-materials
Registration: https://redangus.org/sales-and-events/national-convention/#overview
 

Episode 8 - Jaclyn Wilson - Flying Diamond Ranch and Flying Diamond Beef

Join us this week on "Red Angus Remarks" as we visit with Jaclyn Wilson of Flying Diamond Ranch and Flying Diamond Beef.  We discuss a variety of topics in this episode including Jaclyn's personal history, her involvement in many facets of the Beef Industry, the diversification of her family's operation to support involvement of multiple generations, staying fluid and relevant in today's market place, and ranching in the Nebraska Sandhills.  On top of being heavily involved in her family's operation, Jaclyn has been heavily involved in numerous local, state, and national cattle industry groups and organizations.  She has a truly unique perspective on the beef industry.  To contact Jaclyn, please visit the link below for her families' operation or follow her on major social media platforms, including Facebook and "X".
https://www.flyingdiamondbeef.com/
 

Episode 7 - Premium Red Baldy with Trey Befort

On this episode of "Red Angus Remarks", Taylor and Cory are joined with Trey Befort, Director of Commercial Programs for the American Hereford Association, to discuss the Premium Red Baldy program.  The Premium Red Baldy Program was designed as partnership between the AHA and RAAA to capitalize on Hybrid Vigor between the two breeds to produce premium replacement females.  Learn about the short history of the program, requirements for the program to enroll commercial females, and the benefits this program can offer commercial producers.  For questions or to enroll, please contact Trey Befort at the AHA or the RAAA's Value-Added department.  
 
American Hereford Association
https://hereford.org/commercial/programs/premium-red-baldy/
Trey Befort
tbefort@herefordbeef.org
(816) 842-3757
 
Red Angus Association of America
https://redangus.org/wp-content/uploads/2020/07/PRB_8.5x5.5_2020.pdf
RAAA Value Added-Department
tags@redangus.org
(940) 226-4762

Episode 6 - Callahan Grund - U.S. CattleTrace

On this week’s episode of Red Angus Remarks, we visit with Callahan Grund of US CattleTrace.  Listen in as Callahan gives insight to his background, the history of US CattleTrace, the different types of Electronic Identification, and their uses throughout the industry beyond animal identification.  To contact Callahan or US CattleTrace, follow the link below.
 
U.S. CattleTrace - https://www.uscattletrace.org/
 
 

Episode 5 - RAAA Value-Added Department Update

Building upon our episodes that have aired with RAAA Marketing Director Kelly Smith and RAAA President Kyley DeVoe, we wanted to air an episode with those involved in the day-to-day tasks of helping Red Angus breeders enroll in RAAA marketing programs.  Take a listen to our interview this week RAAA Value-Added Staff Jeananne Drouhard and Lauren Weingardt.  We discuss all aspects of the Red Angus Flagship Feeder Calf Certification Program (also known as the Yellow Tag) and Allied Access Program.  Learn about the differences between the two programs, the story behind the tagging programs, and enrollment and marketing processes tied to these programs.  
To contact Jeananne and Lauren, please call (940) 477-4593 or email tags@redangus.org.
Link to information on Red Angus Value-Added Programs:  https://redangus.org/marketing/value-added-programs/